Viceroy New York
For the opening of its flagship property in New York City, luxury hospitality brand Viceroy Hotels & Resorts needed new collateral that was designed specifically for this location while maintaining consistency across the Viceroy brand. The new products needed to capture the essence of Manhattan and represent the sophisticated style that Viceroy’s luxury properties are known for. Dexter Solutions worked with both the corporate and property offices to provide material samples and review design concepts with Viceroy’s own marketing team. The collaboration produced custom collateral that aligns with Viceroy’s vision for the property. These items have become a memorable component of its guest experience and are featured in Viceroy’s print and digital marketing.
Product Design & Development