Scottsdale Resort & Conference Center is an independently branded property in Scottsdale, Arizona, known for its award-winning meeting and conference spaces. The property needed assistance with a refresh of their brand and collateral within a limited timeframe. The resort desired an updated style that would distinguish Scottsdale Resort & Conference Center from the previous branding. The primary design requirement was to keep the historic sun motif that is present throughout the property on permanent decor.
Dexter Solutions conceptualized a new color palette, brand patterns, and typography that were paired with the sun motif to convey the elegance of the property and remain relevant to the resort’s setting in Arizona. As soon as the brand styling was approved, more than 50 products were redesigned in record time to meet the property’s deadline.