Project Description

Gaylord Hotels & Resorts

Gaylord Hotels is a hospitality brand known for its “everything in one place” concept and their celebration of the heritage of their destinations. To gain control of its print production, Gaylord sought out the expertise at Dexter Solutions to design a collateral program that would transition their individual property approach to a comprehensive brand program across all four properties.

Dexter Solutions’ discovery plan identified the needs of each property, allowing the Dexter Solutions team to successfully integrate existing Gaylord programs with enhancements. Dexter Solutions introduced print forecasting to schedule accurate production runs, shorten lead time, and improve product consistency. The improved process resulted in savings of 15%.

Solutions Involved

Product Development

Custom Technology

Print Production

Fulfillment & Distribution

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