Open communications, brand portal technology, and partner suppliers can ease transition and ongoing efforts
Now that you’ve created new or refreshed your brand standards, you must implement, enforce, and reinforce those standards for successful branding. Managing the consistency of a brand across several touchpoints can be challenging within a single property, and the challenge can be exponentially compounded within franchised properties that have property-specific variables to data and content.We are commonly asked to share insights on managing brands to keep the look and feel consistent across a variety of substrates, products, and properties. Here are five best practices for driving brand standards compliance:
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